Niche stuff needs laser focus—find your tribe and speak their language, not everyone’s. Targeted branding can save you from scattershot spends. I found some neat takes on this at https://www.danielbrian.com/ while scouting for a pal’s oddball venture. They’ve got tips on honing in tight and cutting fluff. He dialed into his weirdos, ran a lean campaign, and sold out fast—proof it’s about fit, not flood!
Niche stuff needs laser focus—find your tribe and speak their language, not everyone’s. Targeted branding can save you from scattershot spends. I found some neat takes on this at https://www.danielbrian.com/ while scouting for a pal’s oddball venture. They’ve got tips on honing in tight and cutting fluff. He dialed into his weirdos, ran a lean campaign, and sold out fast—proof it’s about fit, not flood!